Two arch-rival carmakers from Europe entered a new competition where the thirst for small cars created great value, according to CNN's analysis.
Since leaving BMW Rover, Mercedes-bye Chrysler, both manufacturers have to avoid small car segment and focus on high-end cars as a way to assert trademark. Now you have to get certain achievements, adding pressure on fuel consumption, both continue to seek new opportunities.
Daimler, Mercedes' parent company, successor company was founded in 1883. Since the invention of the car found they never tired to make the world remember about it. BMW after birth, since its inception in 1917 until 1928 the company made aircraft engines.
Stuttgart (Germany) - the home of Mercedes, is a factory town where sunlight rarely reaches the ground. Meanwhile BMW rooted in Munich. Mercedes experience, and the core of automotive filters, "The best or nothing", saying trenchant Gottlieb Daimler. BMW fashion as the person who created it "move-art machine" is the company slogan advertising companies talk about BMW.
Sales
BMW and Audi are battling the Mercedes luxury car market. According to IHS Automotive, Mercedes pie has shrunk from 25% (2001) to 21.4% this year. BMW determination to achieve sales of 2 million units in 2020, but the heat was running when you want to complete this goal 4 years ago. BMW 3 Series topped the list of the top-selling luxury car. Mercedes Leader Dieter Zetsche has ambitions of car production doubled in 2020 and crossed BMW, but analysts remain skeptical about the intentions.
Performance
Despite the small number of anticipated sales can hurt financial performance standard, BMW still get the best profit world. Last year's profit (before tax) was 11.8%, while Mercedes is 9%. All technicians white coat that you see in ads are considering Mercedes. Mercedes are paying for a lot less people to create more parking. The immediate goal, Mercedes wants to increase profits by 10%, but only reached 8.4% in Q1, 2012.
Profit on cars
With senior product line as the CLS and SLS and the traditional three-pointed star, Mercedes earned more opponents thousands of dollars on each end of the car. If more Blach Edition AMG and average revenue will increase to $ 53,000. Series 3 Series is BMW's popularity earned on average $ 47,400 per vehicle.
The development of new models
Unlike previous generations, the new 5-door hatchback A-class and B-type class utility vehicles coming to market risk was not encountered in the test overturned avoiding obstacles. Mercedes turnaround small car manufacturing technology, by eliminating the type of sandwich floor and roof lowered height.
BMW continues to diversify goals. X4 coupe shape similar to the design of the X6, but the problem lies in how it appealing small car models of Mercedes.
The growth seen from statistics
According to CNW Research, Mercedes customers have an average age of 57, higher than the BMW around 5-10 years old. The difference is evident in the low-end product line. The owner of Mercedes C-class is often useful to be older BMW 3 Series owners about 10 years old.
